I built four creative businesses that didn’t survive.

For years, I was the wingwoman behind the scenes for founders in the creative services world… and I kept noticing the same patterns.

Overworked. Barely making profit. Constantly chasing ideas that went nowhere. Clients dropping off. Businesses closing their doors.

After 10+ years across multiple creative fields - and being made redundant in 2024 - it finally clicked:

Creatives are desperate for clarity and strategy.

So I took my Creative Director x business-strategy ‘wingwoman’ background and built a model that helps creative business founders build, grow, and manage the dream they’re actually chasing.